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Old March 29th 06, 04:59 PM posted to rec.radio.shortwave
Michael Lawson
 
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Default Know your listener/market


"Eric F. Richards" wrote in message
news
"Michael Lawson" wrote:



Then why do people still listen?


News, current-events/magazine programs, talk radio.
Once upon a time you could add serendipidy to that list, but not any
more -- radio today is as predictable as a clock -- nothing new in
the
programming.


Maybe for the big commercial broadcasters, but some
small ones are still around.

Older people of past generations may listen because they don't want

to
mess with MP3s or podcasting -- especially in a car.


Which is actually not a bad idea; fewer distractions
means more attention paid to driving.

Convenience combined with apathy. If you like, or at least can
tolerate bland, mediocre programming, then domestic radio is for

you.

I suppose we're lucky in Cincy; we still have a 24 hour
public radio Classical station. We've also got school
(high school and trade school) programmed stations
that have some nice programming, too. We've also
got WAIF, one of the non-commercial community
radio stations around.

Oh, we've got the big guys, like Clear Channel,
Infinity and others, but we're not limited to them.

There's always stuff to listen to if you look hard.

World Band/Shortwave is still interesting enough, but they too are
listening to marketing geniuses and going dark 'cause "nobody

listens
to shortwave."


And no one listened to punk after the 70's, too.
Then suddenly the Grunge movement sprang
fully blown on the world, proving that yes,
people did listen to punk after all. I'd not consider
shortwave dead yet just because the heyday
of WW2 and the Cold War is long gone.

--Mike L.