On 30 Mar 2006 09:45:45 -0800, "DrJoe" wrote:

Hello all,

I am new to the group but have a specific reason for joining. The
primary reason I joined, like many of you I am sure, is to get
information about short wave radio. My situation: I have the
appropriate parcel of land (110) acres that is free from any legal
impediments to building a short wave radio tower. The land is located
in West Central Alabama, in rural Fayette County.I also have the
necessary funding to build a short wave radio tower and transmitter.
The site has been evaluated as a perfect location that is virtually
free from any potential liability and from the perspective of reaching
millions of people in Mexico and Central America.


Questions for the group:


1. What are the potential financial rewards for owning and operating a
short wave radio transmitter/tower?


2. How does an owner go about establishing a revenue stream from
potential purchasers of air time.

No one is going to purchase advertising time on your station unless
you have programming that appeals to the people that the ads are aimed
at.

Programming that appeals to people in the 25 to 54 age group pulls in
the folks who have the most money to spend, and it is to them that you
might want to aim your programming.

And what would that programming be?

And do you have the money to finance it?

As an amateur, I'm not offering any commercial advice here, just
posing things you may not have thought of.

A transmitter and shortwave tower is only, to paraphrase Ed Murrow,
just a box with wires and stuff in it...

Bob
k5qwg




3. Who would the primary customer base be?


Comments or suggestions?


Thank you,


DrJoe (newbie)