David Eduardo wrote:
You addressed nothing of the real point. David consults radio.

Actually, I work fulltime for the 9th largest radio company in the US. I
only do consulting in Latin America when the time permits... which with the
present 70 hour weeks, it does not permit much of.


Thanks for the clarification.

But the data are created, modeled and excecuted by ADVERTISERS. David
doesn't create the model...Advertisers do. David only tells the stations
how to maximize their performance within the model created by advertisers
and those who serve them. That's not David. He doesn't create the tool.
He only shows how to use it.

Exactly. well stated, too.


Yeah, well...45 years behind microphones, I should know SOMEthing.