"D. Peter Maus" wrote:



You addressed nothing of the real point. David consults radio. But
the data are created, modeled and excecuted by ADVERTISERS. David
doesn't create the model...Advertisers do. David only tells the stations
how to maximize their performance within the model created by
advertisers and those who serve them. That's not David. He doesn't
create the tool. He only shows how to use it.


His interest is in maintaining the status quo as defined by...
whomever. Advertisers don't care about radio; they care about
selling. They have specialists they turn to for information about how
to sell to rado. They have different specialists for information
about selling to TV, or newspapers, or direct marketing, or whatever.

His interest is in supporting the model. But it's more than an
interest to him; it's a slavish devotion to the model: His words!
"The numbers are the facts." Numbers only represent something. If he
clung to that belief in MY field, he'd be unemployed.

But you're not paying attention to tha that point. And that, too, is
beneath you, Eric.

No, I am paying attention to that fact. But I don't accept the idea
that Eduardo is "just doing what the advertisers want." He is part of
the problem and is part of perpetuating the problem. He is NOT part
of the solution.

Oh, his stations will make money over the next 3-5 years, and for a
corporate holding company, that's all that matters. All they really
care about is the quarterly statement for THIS quarter, after all.

But in the long run, it will decline. The holding companies will
eventually sell off or close down the stations, and radio will change.

But that change will come about because of his NEGATIVE impact on
radio.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser