Thread: IBOC Article
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Old March 31st 06, 01:43 PM posted to rec.radio.shortwave
Eric F. Richards
 
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Default Know your listener/market

"David Eduardo" wrote:



Eduardo's response, and my response to it, were based on Mr. Lawson's
comment about a small station in the Cincy market. I suspect he
wasn't referring to a 100 Watt flea-power station but rather a strong
local *indepenent* station. In that sense, it is small.


A small station is one with low power and limited coverage. Period. It is
not a term ever used to describe a big station with local ownership.


But Mr. Lawson doesn't speak your jargon, and I was interested in
communicating with him -- not perpetuating your jargon.

1450 stations based on perhaps 6 formats, all playing the same
computerized lists, with "DJ"'s (in name only) handling a dozen
different stations with a canned set of remarks.


Actually, it is currently 1180 stations for Clear Channel, with nobody else
having over 400, and the 10th largest company not even havingg 70.


I was using the 11% figure from Peter, who has far more credibility
with me than you do.


The most you can have "in one building" are 8 in the US.


So Clear Channel's complex doesn't exist? Hmm.


Three are very few "lights off" operations except in small markets, where
automation has allowed stations to remain on 24/7 where they used to sign
off overnight.

where he referred to a WSJ article about the *listener
dissatisfaction* with IBOC. No listeners, no ad revenues, no matter
what the crappy model shows. WSJ picked up on that. The "experts"
didn't.


The article is a classic "jump the gun" publication.


Oh, yeah, the WSJ is well known for getting waaay ahead of the curve.

Get real. They saw what you refuse to.

Maybe you should read Peter's post where he refers to the IBOC hash
decreasing the number of listeners he has. Clearly he's suffering
from delusions, too, then?

Get real.


Eveyone I know who has listend to HD or an HD 2 channel loves it.


I bet "nobody you know voted for Nixon," either. Or Bush. But that
famous statement is just as wrong as yours. When you look only at a
scewed sample, you will see a scewed result.

At the expense of listeners, the ultimate source of revenue. The
listeners have other choices now, and will go away.


No, the source of revenue is advertisers for radio. To get them, the station
must provide ears. More ears, more revenue. Better programming, more ears.


No listeners, no advertisers. The advertisers don't bring the
listeners; it's the other way around.

--
Eric F. Richards

"The weird part is that I can feel productive even when I'm doomed."
- Dilbert