Thread: IBOC Article
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Old March 31st 06, 01:44 PM posted to rec.radio.shortwave
D Peter Maus
 
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Default Know your listener/market

Eric F. Richards wrote:
D Peter Maus wrote:


But it won't be -- the rest of the world is changing and more
entertainment options are out there and that number will increase.


Yes, it will. And Radio will adapt.


Radio will adapt, but it will be in spite of people like Eduardo and
not because of them.



No, Radio will adapt in spite of changing conditions, tastes,
technologies, or competitive alternatives. Program Directors, Sales
Manglers and guys like David will be the precisely the reasons Radio
will make the changes necessary to remain profitable.




The AM
dial is trashed by IBOC hash, here...even WGN is tough to read cleanly.


Butbutbut Eduardo says everyone loves IBOC! How can that possibly be?




Gremlins.