Thread: IBOC Article
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Old March 31st 06, 10:22 PM posted to rec.radio.shortwave
David Eduardo
 
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Default Know your listener/market


"Michael Lawson" wrote in message
...

So Clear Channel's complex doesn't exist? Hmm.


AFAIK, it does exist. They used to have occasional
pieces in the paper about how they run 10 or so MIX
stations out of one location, and the DJ has to
constantly read up on newspapers on all the localities
to keep up and sound local.


There is no such facility. Never has been. When out of market talent is used
to voice track specific shifts, the only thing sent to the station are the
voice "clips" which are sent over a WAN from one digital workstation to
another. The clips are played, along with music, local commercials, and
whatever else the local station does, in each market.

Then again, the agressive nature of Clear Channel
is kind of inherited from Jacor, who as memory
serves, back in the mid-80's bought the competing
album oriented rock station, and then was forced
by the FCC to sell it.


They had to sell it when Jacor and Clear merged, as it put them over the
maximum locl market cap. This happened in about 20 markets, in fact.

Of course, they sold it after
they converted the format to country, so they
wouldn't have any competition.


What prevented the owner from flipping back? Or another station form
changing? There are no restrictions on format changes in the USA:

And they took
the best DJs, too.


Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves in US
radio.