D Peter Maus wrote:
But consider this: As competitive alternatives present themselves,
and Radio adapts to survive, the negative impact of current advertiser
policies and practices will have to change as well. This is the impetus
behind CCU's "Less is More" policy. Its the reason, the VERY reason, why
XM changed their own advertising availablities while they still had
control over them, shifting primary revenue focus from advertising to
subscription.

As soon as they think they have a critical mass of subscribers,
they'll see the profit in advertising. They don't want to stop
attracting users who want the commercial-free broadcasts until
critical mass, but as soon as they believe they'll retain a
sizeable enough subscribership while advertising they'll start
commercials.

People laughed at me when The Stain first started on television,
and I predicted that it wouldn't stay a tiny, translucent
broadcaster logo but would evolve into full-color, obtrusive,
animated advertising. People laugh at me now when I predict
that TV will eventually reserve a significant part of the
screen (probably the bottom 15%) for advertising during the
programming. Just watch and see what happens.

--
All relevant people are pertinent.
All rude people are impertinent.
Therefore, no rude people are relevant.
-- Solomon W. Golomb