Thread: IBOC Article
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Old April 1st 06, 02:05 AM posted to rec.radio.shortwave
Eric F. Richards
 
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Default Know your listener/market

"Michael Lawson" wrote:


WAIF is small enough; it's hard to be heard beyond
the I-275 loop (about a 15 mile radius or so). WOBO
way out on the east side of the loop is hard to hear
on the western edge of the loop without an outside
antenna. The same thing goes with some of the other
stations I mentioned. The big one range-wise of the
stations is WGUC (no longer affiliated with UC, btw),
which can reach about 50-60 mile radius. I don't know
the wattage off the top of my head, but I could
hear it in Dayton and I could hear it in Carrolton, KY.


Fair enough -- call it "small" in terms of market and ownership.


Then again, the agressive nature of Clear Channel
is kind of inherited from Jacor, who as memory
serves, back in the mid-80's bought the competing
album oriented rock station, and then was forced
by the FCC to sell it. Of course, they sold it after
they converted the format to country, so they
wouldn't have any competition. And they took
the best DJs, too.


That's not the only instance in which that behavior was used to crush
a competing station. I still resent how WWWM, Cleveland was taken off
the air -- it was the #2 station in its format, and was known for
their careful attention to a clean signal. It was also the favorite
among my circles of friends -- WMMS was simply hot air and distortion.



--Mike L.


--
Eric F. Richards

"Failure is not an option. It comes bundled with your Microsoft product."
-Ferenc Mantfeld