Thread: IBOC Article
View Single Post
  #265   Report Post  
Old April 1st 06, 02:23 AM posted to rec.radio.shortwave
Eric F. Richards
 
Posts: n/a
Default Know your listener/market

"David Eduardo" wrote:


In this case, I defer to the M Street data. M Street's Directory has the
credibility today that the Boradcasting Yearbook had from 938 to the early
90's.


Frankly, no matter what reference you quoted, if you said the sky was
blue I'd go outside to double-check.

They were so far ahead of the curve that there were no consumer targeted
radios on the market when they did hte article.


On March 1 of this year?

Really? How times have changed -- it seems like just a month ago.


I bet "nobody you know voted for Nixon," either.


[...]

So, your suppositions are crazy and wrong and, of course, irrelevant.


Learn some history and something beyond your calculator. That phrase
was a famous one among the Hollywood Left as they contemplated
McGovern's landslide defeat.

But that
famous statement is just as wrong as yours. When you look only at a
scewed sample, you will see a scewed result.


A "screwed sample" consisted of a random sample who was given a blind taste
test. Every listener liked HD better than the same station in analog.


That's "scewed," properly spelled "skewed." I misspelled it because I
use an open-source software package called SCEW. What's your excuse?


No listeners, no advertisers. The advertisers don't bring the
listeners; it's the other way around.


Programming brings listeners. That is what have done since 1964... or all
but 4 years of my career. Better programming = more listeners. More
listeners = more revenue.


No, you bring numbers, not listeners. They aren't the same thing.
The WSJ can see the difference.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser