D Peter Maus wrote:


Advertisers do not sell to Radio, TV, newspapers, etc, they BUY from
them. Advertisers buy media. And they do it based on their data, their
numbers and their own wants or needs.


Sorry, poor choice of words on my part caused by typing faster than I
think. You are, of course, correct.

But their wants or needs aren't necessarily what is good for radio in
the long term. They are interested in making money today, this hour,
this minute. If that kills off the goose that laid the golden egg,
well, that's the price of doing business.


--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser