Eric F. Richards wrote:
D Peter Maus wrote:

No, Radio will adapt in spite of changing conditions, tastes,
technologies, or competitive alternatives. Program Directors, Sales
Manglers and guys like David will be the precisely the reasons Radio
will make the changes necessary to remain profitable.

It will be people called Program Directors, Sales Managers and
conultants who make the change, but it will NOT be the current crop
and it CERTAINLY won't be Eduardo.


You may be surprised. Radio, on the business side, hasn't really
changed much in it's focus since the 30's. It's only gotten more sharply
defined, and, in many cases, more aggressive.

Advertisers are advertisers. They'll continue to call the same shots,
until it can be shown that they can make more money than they're making
now by doing something different.

Many of the same names, and same faces will be involved.

Most, in fact. Just wearing different titles.





Not unless the lot of them have a
collective earth-shattering epiphany, and my money is against it.


I'll write that down.



No, he'll have lined his pockets well by trashing radio and won't need
to pick up the carnage left behind.


David didn't create the tool...he only shows them how to use it. The
tool was created by Advertisers. Place your anger there.





Butbutbut Eduardo says everyone loves IBOC! How can that possibly be?


Gremlins.


Of course. That's one of them thar radio technical terms, right?



Yewbetcha.