Thread: IBOC Article
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Old April 1st 06, 03:22 AM posted to rec.radio.shortwave
Eric F. Richards
 
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Default Know your listener/market

D Peter Maus wrote:

Eric F. Richards wrote:
"David Eduardo" wrote:


Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves in US
radio.


Of course. Because everyone knows how easy it is to start a new
career in mid-life.

Idiot.



Actually, I highly recommend it.

I did it. So have most of my colleagues.



....because life as a DJ/"on air talent" had become miserable, right?


Your new career is very very closely related to the old one.
Voice-over talent for ads, club remotes, etc., all involve the same
skills you used in your old career: audio mixing, proper mic
technique, "The Voice," and so on. You simply aren't doing it
directly for broadcasting -- you tape a spot, or do your show to a
live audience instead.


It's not like you became an actuary and had to acquire an entirely new
set of skills.



--
Eric F. Richards

"This book reads like a headache on paper."
http://www.cnn.com/2001/CAREER/readi...one/index.html