David Eduardo wrote:
"D Peter Maus" wrote in message
...
clifto wrote:
D Peter Maus wrote:
But consider this: As competitive alternatives present themselves,
and Radio adapts to survive, the negative impact of current advertiser
policies and practices will have to change as well. This is the impetus
behind CCU's "Less is More" policy. Its the reason, the VERY reason, why
XM changed their own advertising availablities while they still had
control over them, shifting primary revenue focus from advertising to
subscription.
As soon as they think they have a critical mass of subscribers,
they'll see the profit in advertising.

No question. But that was not the point. The point is that Radio is
responding the the age old complaint about commercial load. Radio does
this frequently, btw. Then returns to maximizing profits through load as
soon as the heat is off again.

What is being missed is tha tthe model, at launch, of XM was to have 6
minutes of commercials on all channels. After about 28 months, they changed
this and the music channels were made commercial free.


I remember when they made the change. I can't believe that when the
subscriber base is significant enough, and the measurements have been
refined, that there won't be a reversal of the policy, though.