David Eduardo wrote:
"D Peter Maus" wrote in message
...
Eric F. Richards wrote:
D Peter Maus wrote:

Advertisers do not sell to Radio, TV, newspapers, etc, they BUY from
them. Advertisers buy media. And they do it based on their data, their
numbers and their own wants or needs.

Sorry, poor choice of words on my part caused by typing faster than I
think. You are, of course, correct.

But their wants or needs aren't necessarily what is good for radio in
the long term.

Nor have the ever been.

It's funny, but true. I collect old Broadcasting Magazines, going back to
the late 30's and have over 1000 of them up to the early 70's. I often grab
a stack and just read them. It is amazing that the issues of 1946 are those
of today.

Example: concerned parents and teachers in 1946 complaining about the bad
influence of Tom Mix and the Lone ranger on youth, and how such shows foment
laziness and lack of attention to school and teach bad habits. Fast forward.
Protests against stations in the mid 50's for playing rock 'n' roll. Fast
forward. Protests in the last few years about hip hop.

The back and forth on ratings is a constant. The protests against "too many
stations on the dial for clear reception" are a constant In fact, the first
in my collection is from a 1929 RaDex magazine, complaining that now that
there were several hundred active stations, the dial was too crowded and
something should be done to get it in order.

I particularly prize an article, also from Radex, about how radio is going
to be ruined and become a relic of the past due to those awful long (one
minute) commercials which will surely doom radio.

There is always some one like Eric who knows everything is wrong, but who
can not come up with anything better, either. Of course, the world is full
of bitchers.



Without them, there'd be nothing for manglement to do.