Know your listener/market
"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:
"Eric F. Richards" wrote in message
...
That's not the only instance in which that behavior was used to crush
a competing station. I still resent how WWWM, Cleveland was taken off
the air -- it was the #2 station in its format, and was known for
their careful attention to a clean signal. It was also the favorite
among my circles of friends -- WMMS was simply hot air and distortion.
What was WWWM?
Your reference books don't tell you? Or can't you see past your
calculator?
I don't have time to look it up, since my radio hisotry colleciton is in LA
and I am in Puerto Rico.
WWWM, a.k.a. M-105, 105.7. AOR. Broadcast in Dolby-FM. Turned into
WMJI, oatmeal pop.
Oh, that failure of a station. replaced with what may be among the very,
absolutely best oldies stations in the US... originally designed by Kevin
Gorman of WMS fame (about the most legendary AOR station in US history,
too). M 105 was truly a dismal episode in Cleveland radio.
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