"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


In this case, I defer to the M Street data. M Street's Directory has
the
credibility today that the Boradcasting Yearbook had from 938 to the
early
90's.


Frankly, no matter what reference you quoted, if you said the sky was
blue I'd go outside to double-check.

Please double check all my facts. You will find that they are totally
verifiable, except those I label sepcifically as coming from proprietary
research.

"Facts" like IBOC is great and doesn't cause interference, or no one
ever ever listens outside of your arbitrary lines on a map?

HD does not interefere with listened to signals. It interferes with signals
that are below the accepted listenability threshold.

There _are_ listeners outside the metro areas of some stations. they are
very few in all but a few dozen cases. That listenership is so small as to
be more an exception to the rule, and in most cases, it is to very big
signals that will continue to be big signals, HD or no HD. The signals that
HD is covering are not being listened to in any significant number, but the
gain from HD is perceived to be a far better proposition than saving a
handful of listeners... it is a trade-off to move radio into digital, where
it has to be.

Do you know -- oh, never mind, of *course* you don't. Anyway, most
innovations are made by kids in their twenties who simply haven't
learned that what they are attempting is impossible? Innovations and
discoveries ranging from General Relativity to FedEx.

I know of plenty of innovations in radio and related fields by people way
beyond thier 20's. In advertising, david Ogilvy did some of his best work in
this 50's. we are not taking about inventing stuff. Radio is invented
already. we are changing the business model ever so slightly to adapt to the
times, not reinventing it.

They were so far ahead of the curve that there were no consumer
targeted
radios on the market when they did hte article.

On March 1 of this year?

Correct.

And 31 days later the whole world is different? And IBOC is now
exciting and available and everyone loves it? All in 31 days? Wow.

No, we are still int he first phase of the top markets, which is to get HD 2
programming on the air. The radios will not come until that is done. The
less expensive radios are still in design phase, as the design specs were
not released to manufacturers until November of last year.


Learn some history and something beyond your calculator. That phrase
was a famous one among the Hollywood Left as they contemplated
McGovern's landslide defeat.

Never heard it.

That's because you are a soulless mercenary who can't see anything but
his calculator.

That is because I do not pay much attention to the Hollywood left. I
probably see more non-US films than ones made in the US.

There's a whole world out there. You ought to investigate it some
time. It is an amazing place, and none of your beliefs, rules and
"facts" apply there.

Actually, they do because I get my data on radio listening by sitting down
with listeners and talking to them. In every market, over and over every
year. from Argentina to McAllen, and from San Juan to Karachi. I've flown
over 2 million miles in the last 10 years alone. Getting out? I don't know
where home is half the time.


No, you bring numbers, not listeners. They aren't the same thing.

Advertisers require metrics.

Yes, they do. But the metrics they get are based on a flawed model
that doesn't fit the world. It only allows you to maximize the number
produced by the model.

Whatever that means. That is gibberish. Yabba dabba doo makes more sense.

The advertisers demanded Arbitron, they regulate it and they buy by it. Just
as green means go on a stoplight, these are the rules of radio sales. They
get to set the model because they have the money and drive what radio
offers. They tell us what ages to program to, and what types of programming
are of use to them. they also tell us they do not buy local radio staitons
outside thier own markets, and we base our business on thier requirements,
just as car makers in the US put the steering wheel on only one side of the
car.