Thread: IBOC Article
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Old April 1st 06, 07:56 AM posted to rec.radio.shortwave
David Eduardo
 
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Default Know your listener/market


"D Peter Maus" wrote in message
news
David Eduardo wrote:


What is being missed is tha tthe model, at launch, of XM was to have 6
minutes of commercials on all channels. After about 28 months, they
changed this and the music channels were made commercial free.


I remember when they made the change. I can't believe that when the
subscriber base is significant enough, and the measurements have been
refined, that there won't be a reversal of the policy, though.


Personally, I do not think so. they severed all ties with the content
providers they had who were to be compensated with sales rights on a
percentage of inventory. I was programming 5 of the XM channels, Aguila,
Caricia, Caliente, Tejano and Vibra from launch to the January when they
made the change, and we had over 25 people working on the 5 channels. I
think they poisoned the well when they did that.