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Old April 1st 06, 06:57 PM posted to rec.radio.shortwave
David Eduardo
 
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Default Know your listener/market


"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


I found the station so lacking in memorability I could not "click" on the
call letters alone.


It wouldn't have anything to do with the fact that they never used
their call letters for anything other than the required station ID?

When you posted the on air name, I did remember it as
being atrocious and well worth changing to WMJI, which has a multi decade
history of being a fine, personality, fun radio station.


M-105 was always in a tight race with WMMS for listeners.


So, suddenly, when it is convenient, you believe in ratings.

WWWM never came close to WMMS in ratings. Not even close.

It was such
a bitter rivalry that whenever WMMS won the ratings war they sent a
dead mouse to the M-105 offices. (...which goes to show what a class
act WMMS was, but I digress...)


That is typical radio mind-gaming. When I beat Rick Dees in Birmingham, we
sent a funeral wreath up in the elevator. In Phoenix, I heard of a PD being
sent a live ewe. wind up chickens, vegetables (especially big carrots) and
such are frequently exchanged between rival stations. This is fun rivalry,
and is part of what makes radio entertaining. You obviously do not have a
sense of humor.

They were very popular especially among the people who cared about
their audio quality. I have a 45 minute air check from back in the
day that I'll drop in just as a reminder of "what once was" in
Cleveland radio.


Who cares? It was a losing station. It had to change format, it lost so bad.
Radio is flexible that way... a format that does not work can be change,
literally, in hours.

WMJI was a hack. Corporate music of the worst kind. Inspired by a
vending machine, just like you.


And even now, #1 in Cleveland. It is giving what may people want to hear.
WWWM did not do this, even if you liked it. See the difference?

I am starting to understand you. You are an elitist, believing your taste is
sooooo good it should be emulated by others, while the taste of the masses
is inherently evil. You despise things, not because they are bad, but
because you don't like them and think anyone who does is wrong.

WMJI is Cleveland's great radio station, and has been for some time. You are
simply unable to accept that it is doing what a lot of people want.

To you, success (WMMS, WMJI) are bad. Failure is to be put on a pedestal,
such as WWWM. You are like don Quixote... except that you joust with great
radio stations instead of windmills.

Again, you are absolutely full of ****. How Peter can find anything
respectable about you is beyond me.


I got you pegged. You want things your way, even if you are the only one in
the country who wants it that way.