Know your listener/market
Eric F. Richards wrote:
D Peter Maus wrote:
Eric F. Richards wrote:
D Peter Maus wrote:
Eric F. Richards wrote:
"David Eduardo" wrote:
Maybe they _wanted_ to continue to work for the company. If they didn't,
they could have resigned and been hired elsewhere. There are no slaves in US
radio.
Of course. Because everyone knows how easy it is to start a new
career in mid-life.
Idiot.
Actually, I highly recommend it.
I did it. So have most of my colleagues.
...because life as a DJ/"on air talent" had become miserable, right?
Actually, no.
Care to rephrase that?
You have quite a bit of writing on usenet about leaving CBS and
Chicago radio, about boards designed by you and personal equipmentleft
behind that you don't even want to go back to retrieve.
So, please explain Peter: What, exactly, drove you out of radio,
consistent with your past writings?
Being on air wasn't my primary responsibility. In fact, I had
voluntarily hung up my headphones a few years before I left the company.
What drove me out what Radio had become. As I have explained, both
here an elsewhere, I had grown embarrassed by what Radio had become. I
could no longer endorse what I could not support. I had been a quite
vocal opponent to Telecom '96, and had some pretty intense discussions
with manglement about why I would not sign and send in the form letter
distributed through the company to my Congressmen. I refused to endorse
a product that was carrying such a big part of the station's budget,
that it actually got a spot in the station's booth at public events. And
there were other things involving some high level persons that good
taste suggests I not reveal publicly (and as you've probably figured
out, good taste is NOT my strong suit...so that should give you some
ideas of how distasteful these matters are). So rather than live a
double life, I left Radio to be what it has chosen to be, left the
station to be what it has chosen to be and went off to do other things.
Many other things.
It had nothing to do with being miserable. I enjoyed my life in
Radio. Even the abusive program directors and sales ducks didn't
diminish my eagerness to get up in the morning and face the day. But as
time went on, there was less of my life and more Radio than there should
have been for balance. If work exists to fund one's life, then
surrendering one's life to fit in more work is lunacy. But even that
could have been tolerable if it weren't for the internal conflicts.
Having to face myself everyday as a member of a class that I couldn't
endorse.
One day the warning light went on. And I laid down my key and walked
away.
I"ve entertained opportunities since. Some at stations I've enjoyed
listening to in small doses. Actually had a great offer from another
company in town.
I'm just not interested enough to devote what it would take.
It has nothing to do with being miserable. Hell, if I'd been
miserable, it wouldn't have taken so long.
|