"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:

Arbitron does not recruit by mail. Ever.

"BE PART OF THE RADIO RATINGS!

"Whether you listen a little, a lot, or not at all, you are important.
Yours is one of the few households in your area chosen to tell radio
stations what you listen to.

"It's easy and fun to take part in our radio survey. In just a few
days, an Arbitron reasearch assistant will call with more details.
Or, here is how to get started right away:

"o Call 1-800-638-7091 and ask to speak with an Arbitron research
assistant, or

"o Enroll on line at www.enroll.arbitronratings.com by using the
following serial number (ed: deleted)

"Thanks for your help,

"/s/ Steve Morris
"President, Arbitron Ratings

"PS: Please accept the small token of appreciation we have enclosed
with the letter."


...but clearly again you know better than this letter how they
recruit.

Jeez, your idiocy never ends, does it?


As I said, they do not recruit by mail. The phone call is what decides
whether you are going to get the diary or not. There are a battery of
questions asked on the phone call, starting with the media household
question, that can ace or nix the participation. The letter is merely a
setup for the phone recruit. If you are in a cell they have filled quota
for, you are out (age, ethnicity, sex, geography). If the data for the
contact does not match the data of the contact, they nix you (to keep the
"letter" from being passed around). And so on.

Just in case you missed it... the mthodology is based on acceptance of a
person / household via the phone contact.

The letter is an experimental procedure, used to see if it will increase
participation at the time of the recruitment call. The real incentive is
sent with the diaries.

I just checked with a person at Arbitron. The MRC approved methodology is
phone contact followed by mailing of a BOX with the diary in it along
with
the incentive, phone confirmation of receipt, phone follow up after day
1,
phone follow up after weekend, phone follow-up on Thursday for completion
and mail-back.