Every 50 KW Clear Channel In The USA With A Difference
"Eric F. Richards" wrote in message
...
clifto wrote:
David Eduardo wrote:
"Eric F. Richards" wrote...
Arbitron will never figure it out, too.
Arbitron uses a percentage of RDD calls (Random Digit Dialing) to know
prefixes. This is to pick up unlisted phones in proportion with their
presence in each metro. Some will be inactive. Some will not answer.
Some
will be faxes. So they perform enough calls to get the proper quota of
unlisted numbers to get market proportionality.
It doesn't matter that the comedian expected to get the pie in his face,
it's still funny to watch it happen.
I dunno if you mean me or him. Below I enclosed the entire text of
the letter sent to me, then having been rejected after they found out
my modem phone number wasn't my primary voice mail -- their online
registration actually told me that I wasn't the person at that number.
The flat earth society lives -- at Arbitron and in the mind of
Eduardo.
As I said, the letter is a pre-contact to "warm the welcome" when the
recruitment call is made. If anything does not match, they nix you. And that
means using a different phone, because you could have passed the letter to a
friend. In any case, the letter is an experimental technique to increase
response rates and not generally used.
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