"dxAce" wrote in message
...


David Eduardo wrote:

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


"dxAce" wrote in message
...


That's how they contacted me... via letter.

The letter is not the "recruit". It is simply a warm up, just like
pitches
in the bull pen are not part of the actual baseball game. The recruit
comes
when there is a call back and verification of the individual,
household,
phone number and determination if that household is needed in the
sample.


Your words, in Message-ID:
:


Original contact is made by pone, not mail. So you are lying or
changing
the
order of things.

(rolls eyes)

Well, more info for you. The letter is EXPERIMENTAL to see if it
increases
the recruit rate, and only used in a couple of cities where folks are
reticent to participate, like Denver and Portland.

Huh? The 'letter' came here about 3 years ago, and I live in Holland,
Michigan.

The letter had been used as an experiment in parallel tracking in hard to
sample markets, as a part of a project mandated by the Arbitron Advisory
Panel (a group of radio people who meet to advise Arbitron). They actually
tested it in 10 markets in the Winter, 2006 survey in parallel with "real"
recruits to measure differences. There are still concerns that it biases the
actual recruit. If accredited, it will be used as a technique for non-ethnic
audiences by the end of 2006. So far, none of the letter receivers have been
part of the actual radio ratings sample.

Ottawa county is part of the Grand Rapids MSA, and is not currently
receiving letters.