In article ,
"David Eduardo" wrote:

"Stephanie Weil" wrote in message
oups.com...
I'm actually wondering how this is going to turn out.

Imagine two transmitters: WWRU-AM 1660 in Carlstadt, and WTTM 1680
out of Cherry Hill.

One serves the New York metro, the other serves the Trenton metro.
They're currently running regular AM. In certain parts of New
Jersey, the signals overlap. Both are owned by MRBI (Multicultural
Radio).

I just wonder by how much their night-time range will be decreased
should these co-owned stations fire up IBOC at night. Surely
that's going to be some real hissy territory and there's going to
be some really ****ed off analog listeners.

I remember other MRBI-owned stations in the NYC metro testing out
IBOC during the day - AM 1480 WZRC/New York and AM 93
WPAT/Paterson both tried it. If I recall, it didn't last long.
They're back to standard analog-only AM.

When Salem bought WIND 560 from us., the turned HD off. this was
because they were concerned about the loss of ulltra fringe coverage
to the 540 they own in the Milwaukee market. Since the 540 lives,
apparently, from preaching and teaching paid programs, every listener
with a donation insures renewal of the programs, so they were
protecting a (rather tenuous) revenue stream.

At some point, religious stations will find that, as HD radios
(hopefully) arrive at the right price points, the texting ability
will enhance the programming. Constant scrolling of the mail address
or web address of the sponsor will enhance donations. Preachers can
even scroll chapter and verse of Scripture! The mind boggles!

A better plan of frequencies to use IBOC on needs to be implemented
than just having stations start turning it on across the band day or
night.

I think more people are going to be ****ed off about losing their long
distance reception than you think. Just because such listening does not
show up in the surveys and so has nothing to do with a stations revenue
stream does not mean that there can not be a listener lash back when
the general population can't hear stations other than local ones
evenings.

Because this change will affect many people and the equipment used at
some point there has to be a more orderly transition of some sort. This
is apparent from current night time interference complaints.

Like any new technology as the number of manufactured units goes up the
price will go down.

The text ability could be a new revenue stream. Might end up being used
for commercials.

--
Telamon
Ventura, California