"David Eduardo" wrote in message
et...

"Frank Dresser" wrote in message
...

"David Eduardo" wrote in message
. com...

"Frank Dresser" wrote in message
...

"David Eduardo" wrote in message
om...

[snip]

Most listening is NOT to AM anymore. Why not accept tha tthis may be
an
opportunity to make AM move viable for the future?


[snip]

So, how does the future of AM radio differ if nighttime IBOC is
approved
or
not?

The quality is vastly better and can attract listeners for a change.



Where will these new found listeners come from? I've gotten the
impression
just about nobody is listening to the radio during the night.

AM underindexes FM at night. In other words, a higher percentage of night
listening is to FM than in the daytime. Part of this is the night
interference on most AM channels,a nd the additional interference coming
from home electronics. HD at night would give AM the ability to compete
better at night by those stations with decent signals, which leaves out
about 75% of all AMs anyway.



But FM loses most of thier listeners at night. AM underindexes that. So,
at best, AM might lose only the same percentage of audience as FM.

Would the new, improved nighttime IBOC AM stations be luring listeners from
other distractions such as TV and the internet, or would they just be
stealing audience from the non-IBOC AM stations and FM stations?

But, if the entire radio industry is really, really facing an impending
doom, redistributing the audience is little different than rearranging the
deck chairs on the ...

Frank Dresser