"RHF" wrote in message
oups.com...
David,

OK - So I have heard of Rush Limbaugh.
But who is this Mister Ethnic ?) ~ RHF
.

,-)

Interestingly, the first ethnic AMs go back to the late 40's, with ones like
WDIA (then self-described as "Memphis' race station") and WOV (with a remote
studio en Rome) being among the early ones. As FM became viable in the very
late 60's and early 70's, nobody at first thought that the ethnic audiences
would be FM users... many thought Hispanics and Blacks would not listen
because the radios were too expensive. Today, 5 of the top 10 LA stations
are Hispanic, so I guess they saved up for the radios.