"Frank Dresser" wrote in message
...

"David Eduardo" wrote in message
. net...

[snip]


Would the new, improved nighttime IBOC AM stations be luring listeners
from
other distractions such as TV and the internet, or would they just be
stealing audience from the non-IBOC AM stations and FM stations?

I have no idea, as we don ot know where they go. But if the big AMs get
decent daytime numbers, it is possible they will keep thse shares at
night.

[snip]

You don't know where the listeners are going when they aren't listening to
the radio? It sounds like the industry has no idea what it's competing
against. Yet they seem to think IBOC is going to fix -- ahhhhhhh --
something.

Syndicated radio research is almost totally about what people do while
listening to the radio. The cost of tracking what else they do would be
enormous. We are rolling out the portable people meter, which measures
radio, TV, cable, satellite, storecasts, etc. all together with one
device... and it will cost 66% more than the current costly research. A
small broadcaster that pays $7 million a year will now pay nearly $12
million.

Yet even this can not tell us when someone went to an iPod or whatever.
Radio measurement is intended to help sell advertising, by quantifying
listeners. There are studies that show leisured time activities, but not in
a tracking of moment to moment usage. The cost would be more than radio
makes.

HD is highly researched. But no new product, without trial, can be well
research as consumers can not visualize the unknown until it is totally
tangible. HD still is not on anything but top market stations,a nd the HD 2
rollout is just starting. we know more progressive consumers think analog
is stale and that anything digital is better. We also know that HD 2 doubles
the programming choices, which is good. But radio is part creativity, and
that can not be measured, any more than TV can measure which shows will be
hits or record companies which songs (less than 5% of music releases make
money)