IBOC - Redefining AM Radio Service As We Know It
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David Eduardo wrote:
The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.
In car listening is only 30% of all radio listening in the market.
Again, you play with stats. What is the in-car listening AM market?
After all, it is AM HD everyone on this list wants to stop. It is QRM!
In San Francisco, the AM stations have a 24 share nof in car listening 6 AM
to Midnight. In Morning drive, they have a 25.4% share of all persons
listening to the radio in the car. So SF is actually below the national
average of a 30% share. LA is 31%, NY with lots of public transportaiton,
has a 25% share.
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