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Old July 11th 06, 04:43 PM posted to rec.radio.shortwave
dxAce dxAce is offline
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First recorded activity by RadioBanter: Jun 2006
Posts: 7,243
Default This Really Sucks



David Frackelton Gleason, posing as 'Eduardo' the fake Hispanic since c.2000
wrote:

"dxAce" wrote in message
...


David wrote:

On Tue, 11 Jul 2006 01:03:14 GMT, "David Eduardo"
wrote:

Radio is a local medium, and ad sales are based on local metro ratings.
Even
stations that do well in ratings in adjacent markets generally get no
benefit from this audience. An example would be KLVE, which is an LA
station
(#1 or #2 there) is also in the top 5 most of the time in Riverside/San
Bernardino, but does not get any additional revenue from this
out-of-metro
audience.

Radio is supposed to serve the public while selling ads. Part of
serving the public is caring about people who listen, regardless of
whether you can monetize every listener.


This from the October 2004 edition of "Tattler":

Univision's David Gleason told the crowd that radio should focus on
listeners,
not on the market.


You don't even know what that means.


It means what it says, oh fake one.