"dxAce" wrote in message
...


The statement, in the context of the Super Session at NAB where I said
it,
meant to focus on individulal listener needs, not perceived "groups" of
listeners. Program to the listener one by one, and you will get the
groups
of listeners because the groups are made up of individuals. When I am
training announcers, as I also mentioned at NAB, I often tell them to put
up
a picture of a typical listener... maybe cut out of a picture from a
station
event... and speak to that person as if they were the only listener.

Now you get it?

Yep, I got your spin, oh fake one.

Go to the NAB website and you can order the full session on CD. It is the
September, 2004 San Diego NAB radio convention, and all sessions are
available on CD. Before you hurl any more ignorant statements, listen to the
panel and you will see that this is exactly what I said.