"Steve" wrote in message
ups.com...


The only difference is in the improved audio quality. There is no such
thing
as "serious" radio listening... it is almost all done to accompany other
things, like working, driving, etc.

The people who listen to AM don't put a lot of priority on audio
quality.

Yes, they are all older, most are over 45, and a majority over 55. That is
not a salable demographic, so the band will die as the existing listeners
age and no new ones come in due to audio quality.

People who do put a big priority on audio quality listen to FM.

It is nowhere as simple as that. AM is a spoken word band because music
sounds inferior on it. In other words, AM dropped any programming that
nobody would listen to anyway.

You'll never lure any portion of the FM audience back to AM.

Yes, you can.