"David" wrote in message
...
On Wed, 19 Jul 2006 01:40:53 GMT, "David Eduardo"
wrote:



1. There are not 1000 hits in most formats (an exception or two exist)
2. when tried, the station with fewer and better songs wins in inverse
proportion to library size.

I had a station come after my classic rocker a few years ago. We had under
500 songs. They did 1,800. We had a 20 share, they had a 1.8.

Years before, I tried doing double the cuts of a leading AC. I lost big.
Listeners gave the variety image to the other station because they played
better music.


Adult Contemptuous is a brain dead format. It is aimed at Zombies.

I'd do a station for smart people, like KCRW, (not quite as
urban-esoteric), with commercials.

KCRW has a 1.2 share in LA, while the sum of the four AC stations is about
13 sharess.

I'm sure if you added commercials to KCRW, it could manage to work its way
down to a 0.98 or so.