"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

FM in mono sounds better, even on a clock radio.

It does not sound better to me. FM has a little more of a high end
response but that's about it. You sure as hell are not going to hear
the
difference on a clock radio.

Like I said before AM sounds good. I don't see what the problem is with
the sound quality. The quality can go down when you go out of the area
but you won't consider that anyway because it is out of the market. I
find weak signal FM more annoying than weak signal AM. FM gets a pretty
loud background hiss on a weak signal when you turn up the volume.

Many efforts have been made, all across the US, to make AM attract
younger
demos via formats designed for 35-44, etc. The only one that has worked
somewhat is sports, but all music attempts have failed miserably. The
reason: AM does not sound as good. Listeners tell us this.

Well I suggest that you find out what the 35-44 group wants to talk
about then.

We already know that. They just don't want to hear it on AM. This is why, as
I have posted several times, a growing group of major market AM news / talk
staitons have moved to FM or are simulcasting on FM... because they know the
AM delivery system is not acceptable to the 35-44 group.

I'm not sure how you came to the conclusion the 35-44 group is not
listening. I hear plenty of people calling in to talk shows that are in
that age group. Often they call from work during the day or home later
in the day.

Very, very few are listening. Keep in mind, talk shows screen calls and nuke
most of the Social Security age callers, and give preference to younger
sounding listeners. It only takes a few calls out of thousands to give this
impression. Most listeners are, however, over 45... 60% are over 55.

Their is no sense in putting music on AM except for the nostalgia
stations like I used to list to as a kid WKBW 1520 in Buffalo.

That does not work. Clear Channel tried "real oldies" going back to the 50's
on a group of fairly decent AMs, and so did Entercom. None worked.

Standards is pure 65+. None of these groups is salable to advertisers.

With improved quality vai HD, AM will have further opportunites to appeal to
35-44 with existing formats and may develop new or niche formats.

I would listen to WKBW because they brought back some of the
personalities from the past and they were very entertaining (read
besides the music that was played) but it looks like they went to left
wing talk radio. Pretty ugly. This link should be instructive.

They got no local ratings that they could sell. They changed to a format
that they could sell.