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Old July 31st 06, 02:15 PM posted to rec.radio.shortwave
David Eduardo David Eduardo is offline
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First recorded activity by RadioBanter: Jul 2006
Posts: 726
Default iBiquity's Financial Mayhem !


"David" wrote in message
...
On Mon, 31 Jul 2006 03:36:56 GMT, "David Eduardo"
wrote:


"David" wrote in message
. ..
On Mon, 31 Jul 2006 03:19:43 GMT, "David Eduardo"
wrote:


Based on extensive studies of Arbitron diary returns, 95% of all
listening
(quarter hours) happens in the 64 dbu contour, however it is measured.
The
fact is, outside that contour, there is little listening.


That's geography. Little don't mean none. The smart people don't
live in the city.


Sorry, but advertisers are not interested in people outside the metro
(MSA).


And we aren't interested in you. That's why we have Sirius and XM and
your HD is going to fail.


XM stock is off 60% in the last 18 months, as investment analysts project
slower growth. Satellite represents less than 0.5% of radio listening now,
and would have to get near 20 million subscribers just to represent a 1
share of national listening... that is at least 3 years away.