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On Feb 17, 12:02?am, "David Eduardo" wrote:
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On Feb 16, 5:39?am, "David Eduardo" wrote:

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As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM
will
get the same rate as one on FM, not more... as long as you are comparing
the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

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I did not say AM statios were turning in their licences and getting new
FM
licences. Operators are moving ageing talk formats from AM to FM to
improve
the younger demo performance...
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KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans
from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54,
and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as
the
demos are old and unsalable, so more and more will move to FM.

There's not enough room on FM


Try reading my first paragraph again. I said that operastors are moving the
news/talk formats to FM from AM. I did not say they were getting enw
licences. Owners of both AMs and FMs in many markets are taking the format
(the intellectual property) from the AM and plugging the audio into an FM
station (replacing the existing music format).

In other words, they have found that putting the news talk format they had
been putting on an AM transmitter onto an FM station the 35-54 listening
increases considerably, reversing the downtrend seen on the AM channel. In
some cases, the remaining AM frequency, devoid of its format, became nearly
valuless (like 1500 in DC) and in other cases a simulcast is being run to
offer the fomrat on both bands... FM for younger, more salable demographics,
and AM for the traditional listener (like WOKV in Jacksonville is doing).

There is plenty of "room" on FM. All it takes is a lesser performing FM
format that can be replaced by an existing, but ageing, AM news talk format
and you have instant success and better demographics.