On Feb 15, 11:37�pm, "David Eduardo" wrote:
wrote in message

ups.com...
On Feb 15, 2:13?pm, "Guerite?" wrote:

Little do you realize, that news/talk/sports on the clear-channels
command a higher advertising fee, than FM - *too bad, asshole, AM is
alive and well. It is IBOC, that is failing, not analog.

No, that is not true. Advertising is priced based on delivery of listeners,
no matter what the format. It is always a function of a certain dollar
amount for each thousand listeners, and pricing is by delivery.

A news talk station with good ratings gets the same rate as an FM with the
same ratings in the age group an advertiser is buying.

The issue with news talkers is they often bill among the higer range in a
market because they have higher numbers of minutes of spots. While most
larger market FMs sell no more than 10 to 12 minutes of commercials, news
talk often goes to 18 minutes and has more inventory.

The problem with AM news talk stations is that most have around half the
listeners over age 55, where there are nearly no agency ad buys.

In the US, there are 4665 AMs as of last week. Of the ones in rated markets,
only a small percentage, maybe 20% at best, are viable (decent signal and
full market day and night coverage) and these tend to do well. The rest are
either religious, brokered or ethnic.

For example, there is no vable AM in Washington, DC. Phoenix has only 2. So
what you can see is that while a market may have well over a dozen viable
FMs, the number of AMs is tiny.


What a pathetic, fat, worthless old man - you have no social skills,
because your 24/7 interaction with people is spent blogging !