Mark Zenier wrote:
In article ,
Telamon wrote:
Why is that? The 55+ age group has more disposable income.
But they're not gullible enough to sign up for aphrodisiac vitamins
from a company you can't ever get off your credit card, real estate
investment seminars, or "investment grade" silver coins.
One of the reasons AM radio is dying is that they're poisoned by
toxic advertisers that are insults to the listener's intelligence.
The stations would be better off without their money.
Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)
With declining revenue share, and heavy operating budgets, the
stations can't afford to forego that money. Even with the impact it may
carry.
When I was at CBS, and Metabolife came to town, the sales duck and
the upper echelons of manglement married the station to this product. To
the tune of millions in revenue. Metabolife literally allowed us to hit
our corporate numbers. Without it, we would have been in hot water with
BlackRock.
And the station hawked Metabolife at every appearance, station event,
and promotion. They literally shared our booth at a local music
festival. Even while the news was filled with anti-ephedra/ephedrine
stories, some taking direct shots at Metabolife.
When Metabolife took a direct hit in the legislature, so did the
station.
Didn't matter. The money was all that mattered. Because in the US,
Radio is ALWAYS about the money. Has been since the 20's.
There are some interesting figures here, regarding alternative media
outlets, and how they may impact Radio's Ratings and Revenue.
http://www.bridgeratings.com/press_0...0RadioUpd-.htm