Associated Press, 1507 GMT via NYTimes.com

http://www.nytimes.com/aponline/arts...C-YouTube.html

LONDON (AP) -- The British Broadcasting Corp. said Friday that it has
signed a deal with Google Inc.'s YouTube that will allow the popular
Web site to show excerpts of the broadcaster's news and entertainment
programs.

The BBC will offer three branded channels on YouTube, the
video-sharing Web site bought by Google last year, in a bid to raise
its profile and drive extra traffic to its own Web site.

The broadcaster did not reveal the financial terms of the agreement
but said it will also get a share of the advertising revenue generated
by traffic to the new channels.

BBC Director General Mark Thompson said that YouTube was ''a key
gateway through which to engage new audiences in the U.K. and
abroad.'' YouTube attracts an estimated 70 million viewers each month.

One new channel, ''BBC Worldwide,'' will show clips from hit BBC
programs including motor show ''Top Gear,'' spy drama ''Spooks'' and
the nature documentaries presented by David Attenborough.

A second entertainment channel, ''BBC,'' will show clips and short
features such as video diaries of actors on the popular ''Dr Who'' TV
series.

The third channel, ''BBC News,'' will show news from the BBC's
commercially operated international news channel of the same name.

Both BBC News and BBC Worldwide will be carry advertising. Viewers in
Britain, where the BBC's involvement in advertising is a thorny issue,
will not be able to access the advertising-funded clips.

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