"Should Country stations specifically chase Hispanics?"
wrote in message
ups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:
As I stated, KSL is NOT turning off its AM, just simulcasting on FM.
WTOP will still broadcast on AM. There are hundreds of 50KW AM
stations:
WTOP moved, format and calls, to FM 100%. The old 1500 frequency is being
used fror a very niche in-depth news and commentary format in conjunction
with the Washington Post. It gets less than a 1 share, with the calls WTWP
while the FM, WTOP, gets nearly a 6 share and is in the top 3 stations in
DC.
KSL is sumulcasting now, in poreparation for eventually having the news talk
format 100% on FM. Bonneville is very clear in what they are doing. They
moved the news talk format in DC from AM to FM, and they did the same in
Phoenix after a period of simulcating to get the listeners to understand the
change.
WTOP AM is no more... it is now WTWP, with a new, low rated niche format.
They did not turn it off, but they sure took the good format to FM. Same in
Phoenix. And soon in Seattle and Portland.
Many of the 50 kw AMs you mention, such as KBLA in LA, have near the poorest
coverage in their markets. There are plenty of 5 kw low-band stations like
KOGO or KFYI or WDBO or WFLA or WIOD or WMT or WNAX or KLIF or KTSA or WCHS
or WIP or KSFO and so on that have coverage that is enormously better than
half the US 50 kw stations you list. Having 50 kw is meaningless unless you
know the dial position and directionality.
1 kw on 540 is about the same as 50 kw on 1600 in coverage from the same
location. But the worst enemy of most AMs is directionality. The LA and
Pnoenix (Tempe) 50 kw stations on 1580 are totally useless signals, with
limited coverage and extreme directionality. Your list fails to recognize
that what matters on AM is local, groundwave coverage of the local metro as
defined by the ratings company. Stations on AM that do not do this can not
compete. There are less than 200 stations on AM in the top 100 markets that
fully cover their market with day and night groundwave.
To your shagrin (sic), I will be able to DX many of these for many years
Afrom Maryland, long after you are dead.
So what? That does not mean they are profitable or successful locally.
Skywave, in 2007, is meaningless.
I don't have to listen to news/
talk/sports, as long as, there is AM to DX. When, Coast-To-Coast-AM ,
the "Truckers Network", WWL, WLW, WHO, WCCO, WSB, WABC, WSM, WGN,
WBBM, WOR, WJR, CHWO, WHAS, WGY, CJBC, WHAS, WLS, CKLW, WTAM, WBT,
KMOX, WHAM and others all disappear off AM, I'll let you know.
WGN was the principal cause why the Tribune is trying to sell its broadcast
business. The revenue losses inthe las years due to the old-fart audience on
AM have forced the entire company to go into a panich. WWL has an new FM
competitor that is cleaning its clock. WSM is not a news talk station, nor
is WBBM. WBT does not cover the western half of its market at night, and is
rumored to be looking at going to FM. The truckers thing gets most of its
listening from satellite, anyway.
Finally, probably less than 10% of radio's billings are from ads in the 7 PM
to 5 AM period of darkness.... so, except for you, just about nobody cares
anyway.-
|