"Should Country stations specifically chase Hispanics?"
"Mark Zenier" wrote in message
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In article ,
David Eduardo wrote:
KIRO, 50 kw in Seattle, is going to move to FM.
Er, didn't Bonneville sell KIRO to Entercom years ago?
And they just bought it back via a trade for the Bonneville San Francisco
staitons.
Anyway, it'll go over like a lead balloon. FM in Western Washington ends
up full of holes. (I live in one of them). There's a lot of rolling
hills and they can't get a transmitter high enough to fill in the shadows.
Bonneville is betting on FM for the future of news talk, having made moves
in DC, Phoenix and Salt Lake already. It may be a simulcast, but they need
the FM to get the sales demos... AM is increasingly over-55 and hard to
impossible to sell.
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