Portable IBOC/HD Radio May Be on Its Way
"Telamon" wrote in message
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Actually, in the real world, they won't. The standard for battery life is
determined by the iPod among today's consumers.
If a HD portable radio is supposed to replace an analog radio why would
you compare it to an Ipod?
You don't get the challenges faced by radio. The issue is making radio
relevant in the coming years, during a period where already anything that is
not digital is no longer cool unless you are about 60 or so.
HD radios do not replace analog radios, pragmatically, because the analog
portables are not being used.
AM radio is not relevant to nearly anyone under 45... because it sounds bad
and is analog. If nobody is listening, you can not replace anything... you
are starting over in the under-45 demos.
FM radio is challenged to keep relevant in the younger (12-24 in current
Arbitron measurement) demographic groups, and a significant issue is being
perceived as being a digital medium. HD radios do not replace anything. They
become useful additions to the entertainment options, where the analog radio
was not perceived that way.
So, the standard against which audio, battery life, coolness and relevance
will be measured is, presently, the iPod. How many kids do you see buying
portable AM radios, huh?
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