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On Mar 7, 11:08?pm, "David Eduardo" wrote:

Today it was announced that WLW's morning personality, Gary Burbank, will
retire. Half the ratings on this station come from his show....- Hide
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Just like, when they fired then replace Furman, they will find someone
else and remain #1 - WLW AM has been around for decades, and to your
shagrin(sic), isn't going anywhere.


Like all AM news / talk stations, its audience is getting older. At some
time, it will be predominantly over 55, and they will lose their revenue.

You are only looking at total audience, over age 12. Advertisers do not look
at that figure... they look at mostly 18-34 and 25-54 ages, and never the
over 55 group. Ageing demos is what is moving news talk formats to FM.

Furman was a minor part of WLW. Over half the AQH listening of WLW is to
Burbank, and his loss is not easily "fixable" because he so overperforms the
station average. Once he is gone, many people will have no reason to go to
AM any more.