In article ,
David Eduardo wrote:

"Mark Zenier" wrote in message
...
In article ,
David Eduardo wrote:

KIRO, 50 kw in Seattle, is going to move to FM.

Er, didn't Bonneville sell KIRO to Entercom years ago?

And they just bought it back via a trade for the Bonneville San Francisco
staitons.

Google, google, google. Yup, there it is in the Seattle PI, but The
Seattle Times didn't report anything about that I could find. Damn,
that's wierd. The Times has always been a bit quirky about giving
publicity to what they regard as the competition. And with Craig's
List kicking the crap out of the Classified Ads, the daily papers are
in a money bind (with nothing I see to replace them).

Anyway, it'll go over like a lead balloon. FM in Western Washington ends
up full of holes. (I live in one of them). There's a lot of rolling
hills and they can't get a transmitter high enough to fill in the shadows.

Bonneville is betting on FM for the future of news talk, having made moves
in DC, Phoenix and Salt Lake already. It may be a simulcast, but they need
the FM to get the sales demos... AM is increasingly over-55 and hard to
impossible to sell.

So KJR-FM (or whatever it's real call letters are) gets a format change.
No loss, there's a zillion oldies stations here. A lot less TV commercials,
for that station, too.

Question: do all those TV commercials cost cash, or is it usually some
sort of ad time swap deal between the two broadcast companies?

Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)