wrote in message
ups.com...
On Mar 8, 2:15?pm, "David Eduardo" wrote:
wrote in message

oups.com...



Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in.
You
tried to prove something with figures that are meaningless, 12+
ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and
25-54
adult demos. AM is dying because the listeners are too old and
advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM
stations,
but with nearly no listening and serving very tiny constituencies.

WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

http://www.arbitron.com/radio_stations/home.htm

All of these, are in the top-5 - you are full-of-it, as usual !

And they are not top 5, for the most part, in 25-54 which is all that
counts.

WGN's revenue dropped so much in 2006 that it put the whole Tribune company
in jeopardy and triggered a call for buy-out offers.