wrote in message
oups.com...
On Mar 8, 3:47?pm, "David Eduardo" wrote:

It's not about them going dark. It is about them becoming irrelevant due
to
the age of the listeners, the move of news talk to FM, and the change of
mmost AMs to niche programming that is religious or narrow ethnic in
nature.- Hide quoted text -

- Show quoted text -

WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

http://www.arbitron.com/radio_stations/home.htm

With all these AMs doing so well, and others, news/talk/sports will
not be moved off, if ever, until the baby-boomers die off, then it
won't matter - again, when this happens, I'll let you know.


Again: those are 12+ numbers, not the sales demos of 25-54. Each of them
does significantly worse in 25-54.

For example, WGN is not even in the top 20 in Chicago in 25-54 in the latest
ratings. This is why its revenues have dropped so severely.

And in most markets, only one or two AMs are in the top 20 in the sales
demos vs. 18 or 19 FMs.

Most major AMs are considering a transition to FM to "get back" the 35-54
numbers they need to be able to sell, or they will become all over-55 soon,
and cease to be profitable. Companies like Bonneville, Clear Channel, Cox
and others are already moving news/talk formats to FM. Others will follow.

It's not about 12+ ratings... it is about the ability to convert ratings to
revenue because news/talk is a very expensive format and revenue is
declining because so much of the audience is over 55. There is no money in
55+... in larger markets, advertisers will not buy 55+.