David Eduardo wrote:

Again: those are 12+ numbers, not the sales demos of 25-54. Each of them
does significantly worse in 25-54.

For example, WGN is not even in the top 20 in Chicago in 25-54 in the latest
ratings. This is why its revenues have dropped so severely.

And in most markets, only one or two AMs are in the top 20 in the sales
demos vs. 18 or 19 FMs.

Most major AMs are considering a transition to FM to "get back" the 35-54
numbers they need to be able to sell, or they will become all over-55 soon,
and cease to be profitable. Companies like Bonneville, Clear Channel, Cox
and others are already moving news/talk formats to FM. Others will follow.

It's not about 12+ ratings... it is about the ability to convert ratings to
revenue because news/talk is a very expensive format and revenue is
declining because so much of the audience is over 55. There is no money in
55+... in larger markets, advertisers will not buy 55+.

You seem to live in a world of radio and it's relation to money. I would
be insufferably bored with such a life. Do you have any hobbies or other
creative interests? What do you talk about at parties? Can you go a day
or more without talking to anyone about commercial radio?
If I was a billionaire, I would own a large group of commercial free
radio stations across the country with nothing but music and
information. I bet the FCC would try to stop me from doing it because
there wouldn't be any money in it for them or the government in general.