"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

wrote in message
oups.com...

Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in.
You
tried to prove something with figures that are meaningless, 12+
ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and
25-54
adult demos. AM is dying because the listeners are too old and
advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM
stations,
but with nearly no listening and serving very tiny constituencies.

You know what would make a good addition to your web site is a picture
of you wearing one of those board signs on your front and back with the
straps over your shoulders. The signs would read Repent! Repent! Buy a
HD radio before it is to late. The end of the analog radio is near.

Except that the end of analog radio is not near. The end of salable AM
analog is, since the demographics of AM are increasingly 55+, and moving the
viable format, news / talk, to FM is going to be a growing priority. Younger
demos just don't use AM, and it is those demos that generate sales.

Analog on FM will go on for the foreseeable future, although HD offers
multiple advantages, including better, interference free quality of the
analog audio on the HD 1 channel and totally new formats on the HD 2
channels.

AM might gain some life with HD on the few viable stations remaining. There
is no guarantee of this, since the younger listeners currently have no use
for AM.