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Old March 19th 07, 01:47 AM posted to rec.radio.shortwave
David Eduardo David Eduardo is offline
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First recorded activity by RadioBanter: Jul 2006
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Default What KSL listeners had to say about HD Radio !


"AM-HDisDead" wrote in message
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On Mar 18, 1:35?pm, "David Eduardo" wrote:
"AM-HDisDead" wrote in message

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On Mar 18, 12:29?am, "David Eduardo" wrote:
"AM-HDisDead" wrote in message


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What KSL listeners had to say about HD Radio !


The fact is that Bonneville is slowly moving KSL to FM anyway.


Let's see, how much interest that USA Today article this week on HD
Radio generated (select range of 3M and smoothness of -1):


There are two separate issues here... AM and HD.

AM is fading away. It is used by older folks, mostly, and there are only
largely successful stations in one format area: talk. Talk is now moving
to
FM, and when the transition is over, there will be no mass appeal format
on
AM and no younger listeners.

HD improves FM audio, adds a second program channel, and vastly improves
AM
Audio. Nearly every FM can benefit. Only a few AMs can, as only a few
have
decent signals.


Many AMs are ranked #1 - most of the "clears" are ranked in the top 5
on AM.


When you go to the ages, nearly NONE of them are #1 in the demographics that
produce income. WGN in Chicago, on of the 1-A clears, is not even in the top
20. In fact, in 25-54, few are even in the top 10.

In New York City, not one of the clears (660, 880, 770) is in the top 5 12+,
and not even top 10 25-54 Same in Chicago.