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Old March 28th 07, 03:12 PM posted to rec.radio.shortwave
David Eduardo David Eduardo is offline
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First recorded activity by RadioBanter: Jul 2006
Posts: 726
Default Eduardo - don't let the door hit you in the ass on the way out !


"SWLforever" wrote in message
news:GgoOh.3767$J21.3336@trndny03...
D Peter Maus wrote:

Ok. Let's look at that.

How deep do you go on the list? You get one hundred songs rated, how
deep do you go? How do you tier them?

How do you rotate them. With what do you mix them? How old do you go?
What's your current/gold ratio? How many categories of Recurrent do you
have? Do you play the top 10 straight up, or do you break it up into top
10 and top 5 like WLS did in the 70's. With different rotational periods
for every category.


Who decides what songs are on the survey list? That decision would
ultimately have more impact on the songs that get played than the
influence of the station PD's.


This is the area where most mistakes are made.

1. All songs currently being played.
2. All songs that you have played in the past that did not pass but which
were "close enough" to be retested since resting them (not playing them)
might be enough for them to test.
3. Songs direct competitors you share audience with play that you don't.
4. Songs you don't play that are "in the ballpark" sound-wise that get
exposure by TV (theme song of a show) or movies or ???.
5. Anything else you can find.

It is hard to build a list because it is not easy to find as many songs that
fit 1-5 above as it would seem. Keep in mind that you can not test new song
(unheard by your audience) till they have been amply played, as music
testing is a way of finding out how much people like songs they have heard,
not a crystal ball.