View Single Post
  #1   Report Post  
Old March 29th 07, 01:57 PM posted to rec.radio.shortwave
Radiola Radiola is offline
external usenet poster
 
First recorded activity by RadioBanter: Feb 2007
Posts: 21
Default Honest thoughts about HD radio

On Mar 25, 12:24 am, "David Eduardo" wrote:
"RHF" wrote in message

ups.com...

On Mar 24, 3:31 pm, dxAce wrote:


DX Ace - For 'local' AM & FM Radio Station Owners your QRM
is in-fact a Market-Protection-Barrier that keeps Out-of-Market
Advertisers from getting a Free Ride on the Air Waves into
their 'local' Radio Market. The AM "HD" Radio Noise means
better 'local' Marketing within the 10mv/m Contour and more
potential Revenue for the Radio Station Owner from Out-of-Market
Regional Advertisers who will now have to Buy-In to the Market
to be Heard and Sell their Products and Services.


There are so few cases where out of market stations produce significant and
stable ratings in other markets that advertisers simply do not buy that way
and have not for many decades. The fact that FMs represent about 90% of the
radio revenues today makes agencies and advertisers realize that most
stations just get to the edge of their own market and offer very little
more.


Gosh David, really? REALLY? Wow, you're so smart.